Researchers have many choices for data collection, each with their own strengths and weaknesses.
Phone surveys have broad reach, but screening technologies and cell phone usage are creating huge holes in representation, not to mention high cost.
Online surveys offer a cost-effective methodology, however data collection is dependent on respondent input, sometimes lacking in-depth and specific data, especially open-ends.
illume melds these two methodologies by taking a typical online survey, then adds depth and clarity to the data by integrating a "live" interview with a qualitative specialist.
This approach is far superior to traditional online surveys. We produce illuminating research through revolutionary technology that provides tremendous value.
illume
Market research. Clearly put.
What can illume do for you?
illume goes beyond the typical tables and charts, providing illumination to your market research.
Our mission is uncovering the real answers that lie within the research data. We utilize two core strategies that allow us to accomplis this goal.
Text-based online collection techniques via one-on-one online chats or probitive discussions that complement online surveys.
Complex data analysis techniques designed to uncover information and insight not normally revealed with traditional market research analysis (text analysis, conjoint analysis, etc.).
